This is a spectacular example of a business card being taken to the next level. Designed for “Mais Pilates,” a pilates studio in Brazil, this business card folds out into the jointed and movable 2D form of a human, conveying flexibility and the movability improved with taking yoga or pilates up as an activity. Not only does this make this business card unique, it makes it memorable and shows that this business is ready to go the extra mile to stand out amongst its competition.
The bright yellow colour of the paper, contrasted with the black joints and typefaces (which are sans-serif and simple – a good way to keep the piece from being overdone), embodies an uplifting mood.
The best feature is that it can all be folded back into a normal business card size – with one very special secret ready to be unfolded anytime an individual wishes.