This is a campaign that was done by Nike, I would say these designs have that element of minimalism. That incorporates what the shoe was made out of and the fact that it seems very comfortable just by looking at this image. I would say this image has shows what the consumer needs to make the decision. But this is only possible when you are an established brand. because people trust it no matter what they are selling people know it is a good product. The colours are appropriate for each design and the kind of shoe that they are selling.