“What would [a] visual identity for God look like today? This project is based on Genesis 1:1 “In the beginning God created the heavens and the earth.”
Big corporations like Apple, Nike and Facebook are idolized worldwide. Presence in those and every other major company is the registered trademark symbol; a visual “omnipresence”.
By translating this symbol into a logo, God would be able to trademark and visually reclaim everything between the heavens and the earth, from natural wonders to natural disasters.”
While simple, I thought this concept was really interesting. A trademark symbol is so small, yet it clearly shows its maker and reminds us that God created everything and is in all things. The typography of the single letter is simple, leaving its meaning open. The ultramarine blue used conveys depth and dignity, and is complemented well with the white and silver. I like the example images as well, since they show the trademark symbol in context. Putting the images in black and white allow the small, blue symbol to stand out and emphasize God’s presence.