I liked this package design because it clearly states the product’s purpose without using words. Seeing as the visual appearance of the package is what first draws you into a product, something that boldly announces its intended use through visuals only seems suiting. The package is also very clean and well laid out.
Additionally, the clever, and very intentional, window into the inside of the package makes you stop to take a closer look, which leads to a better chance of you actually buying the product. Smart move on their part.