I found that this image helped add context to the information that was shared. Instead and just feeding you words, the image helps to visual what the text actually says and it catches your attention. I found that the blue especially pops out of the roll and guides yours eyes towards the text. As this is an advertisement about the ocean, it makes sense to have the theme colour follow suit.

Source: http://www.vancouverbc.surfrider.org/blog/what-goes-into-the-ocean-goes-into-you