fedex

 

I really like the use of negative space to convey more meaning and how it can add to make any logo that much better and cleverer. The FedEx logo is one of the best with its hidden white arrow between the E and x. The simple and clean font allows for this and makes the over all logo easy to look at and remember, even the arrow matches the style and thickness of the rest of the logo.

 

http://logok.org/fedex-logo/

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