After examining the ten different tea designs I selected, this was ultimately my favourite. Structure wise, I really like the box as it gives it a sharp look. This lines up well with the tall and clear font used for the tea names and additional information on the tightly packaged box. The contrast I see in this sharp look that really ties it all together is the use of warm neutral tones. The tan and light brown colour scheme automatically make me think of a black tea with milk and honey, giving it that cozy feel.
I think this look is really trendy to today’s style, sort of giving off that vintage-like too that a lot of people are going for. So, I can see this design being popular with youth. However, with the same reasoning, this look could be taken as a repetitive, mainstream look that a lot of people may be growing out of. Overall, I like the design though and I appreciate the color and simplicity of it.
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I think the sharp edges of the boxes, as well as the logo, does add to this structured feel towards the brand. I think the option to avoid coloured ink makes the brand feel more organic, which is definitely a marketing technique. This also is why I agree with it appearing popular with a younger culture. The typeface and colours make this overall design looked unified and balanced.
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